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One Response
OptinMonster uses specific cookies set in the browser to determine if a visitor is new or returning to your site. They use two cookies set in the browser to determine the visitor type.
_omappvp — is for “Visitor Persistent,” and remains in the visitor’s browser until their cookies are cleared.
_omappvs — is for “Visitor Session,” and expires after 20 minutes of inactivity.
If neither cookie exists, they know the visitor is new. If only the _omappvp cookie exists, they know the visitor is returning.